It's becoming a lot more frequent these days for different teams to need to make changes to websites or landing pages, without requiring additional help from development / coding teams. Particularly in house marketing teams, lead generation teams etc.
When running Google Ads for instance, the more relevant the landing page, the cheaper your cost-per-click could be. This all contributes to a Quality Score, which we won't go into now. So marketing teams will tend to have a number of hyper relevant landing pages setup for different areas of their campaigns. Now the issue here is traditionally those marketing teams would need a web developer or design team to create those pages for them, which can in turn cause delays launching new campaigns or trialing split tests etc.
What about your website contact forms?
How do marketing teams get round this now? Enter the rise of the no code website builders! There are loads of these types of builders around now, including Webflow, Wix and Squarespace to name a few. So what's the benefit of these builders? Basically pretty much anyone can create a website or landing page and without touching any code at all. These are great tools because it enables marketing and design teams to quickly put pages together, or duplicate them fast and without needing to involve additional coding teams or in house developers, but what about your website contact forms (form-to-email)?
Website Contact Forms
These are traditionally a bit of an annoyance. Website contact forms tend to require backend code to take that form that a visitor has filled out on your website and actually send it on to its final destination via email. Now there are a number of packages out there that can do this, but they are usually setup / configured by web developers as they use backend code (like PHP, Python) to do this. Ahh...
So how can you get around needing a developer to write the backend code in order to use a website contact form? By using a form endpoint service like Hyperforms. A form endpoint service actually does the backend code for you, so you don't need to involve website development teams. All you need to do is install a unique tracking code into your Webflow site / landing page or whichever platform you are using and you can get your website contact form running in no time. It even works with static HTML websites too.
This now enables your marketing teams to iterate fast and react to marketing changes, virtually instantly, whilst keeping your website contact forms intact and without requiring cross team work flows. You can also keep all of your websites contact form configuration in one place too, even if you have multiple websites or landing pages, which helps to improve overall efficiency.